eBay Partner Network
March 18, 2008
Today eBay announced that it is dropping Commision Junction and ValueClick as its affiliate partner and creating its own eBay Partner Network. This move is the latest in a string of major changes at eBay since John Donahoe was appointed CEO and signals a switch by eBay moving more of its activities in-house. Thankfully, the eBay Partner Network will retain the current commision strucutre as the existing affiliate programme.
EC – Excellent Condition
March 18, 2008
EC or Excellent Condition is used by eBay sellers to describe an item that is in a very good condition.
Selling on eBay: Item Titles
March 17, 2008
The auction title is another important part of selling on eBay. Your title is one of the first things a user sees and a key source of how eBay’s search discovers your listings. To put it simply if you don’t spend time on your title noone will find your items and you won’t make any sales. This article will highlight key parts of the title.
Content
The content of your item title is important, it should contain any key terms (or keywords) that people will search for when looking for your product. There are also abbreviations which are commonly used by eBay users to maximise the 55 characters you get, over the next couple of weeks I’ll be posting articles about eBay Lingo.
Capitalisation
Many eBayers use capitalisation of their item title to try and make it more eye-catching, however in my opinion to have the whole of an item title in capitals looks amateur and will discourage buyers. I tend to list my auctions with the keywords in capital letters.
BNWT – Brand New with Tag
March 16, 2008
BNWT or Brand New with Tag is used by seller to describe an item that is unused and unworn. This will typically be used to describe items of clothes.
Scarlett Johansson Auction Ended
March 15, 2008
The Scarlett Johansson eBay charity auction I reported on last week finished for a massive $40,100 (~£20,000), with almost 700,000 page views. Congratulations to bossnour, who won the auction and to Oxfam America!
BNIB – Brand New in Box
March 15, 2008
BNIB or Brand New in Box is eBay lingo for a product that has been unopened and unused. This item will typically be an unwanted gift.
BBC Worldwide partners with eBay
March 14, 2008
BBC Worldwide has announced a partnership with eBay for its new ethical website BBC Green. The BBC’s commercial arm has a “buy used items in the UK” sidebar, with links to purchase used products on eBay. The BBC will recieve comission when users click on the links via the eBay Affiliate Scheme. Hopefully this targeted advertising will bring more traffic to eBay!
Obama Toast
March 13, 2008
The Internet has been used a lot for campaigning in America. This eBayer is capitalising on the recent political attention by listing Obama Toast on eBay. Looking at his eBay account he’s sold over 11,000 items and has 71 items listed for sale. Is this eBay viral marketing?
Pacman Crisp
March 11, 2008
When you’re eating a bag of crips at lunch keep an eye out for unusually shaped crisps, they may be worth something to someone! Today someone listed a Pacman shaped crisp, it seems on eBay anything goes.
For Sale: Some Guys Body Hair…
March 10, 2008
Some people will do anything for a few quid, this guy is selling his body hair on eBay. Even worse someone has bid $0.99 for it!
